National Vape Regulatory Policy in Malaysia

1.Sales and Purchase Restrictions

Prohibition of Sales to Minors: The 2024 Public Health Tobacco Products Control Act explicitly prohibits the sale of e-cigarettes to individuals under the age of 18, aiming to protect youth from the harms of vaping.

Regulated Sales Channels: Sales of e-cigarettes through vending machines or public displays are banned. Starting April 2025, convenience stores, entertainment venues, and restaurants will also be prohibited from openly selling e-cigarette products.

2.Product Standards and Packaging Requirements

Nicotine Concentration Limits: From October 1, 2025, the maximum nicotine concentration in e-liquids will decrease from 35mg/ml to 20mg/ml. Additionally, starting October 1, 2026, the maximum capacity of each cartridge will reduce from 3ml to 2ml.

Packaging and Labeling: Although specific regulations for e-cigarette packaging have not yet been detailed, it is expected that future guidelines will require clear labeling of ingredients, warning messages, and production dates, following the general approach to tobacco product control.

Advertising and Promotion Ban: Public advertising and promotion of e-cigarettes are prohibited to reduce their visibility and appeal, particularly among minors.

3.Taxation Policy
As of January 1, 2024, e-cigarettes and vaping substances are not subject to the Low-Value Goods Sales Tax. However, the government may introduce a specialized tax policy for e-cigarettes in the future.

4.Enhanced Enforcement and Regulation
Starting October 11, 2024, the Ministry of Health, in collaboration with the Ministry of Domestic Trade and Cost of Living, Customs, and the police, launched a nationwide campaign targeting the sale, purchase, and use of all tobacco products, including e-cigarettes, with a particular focus on protecting minors.